"Inside Out Approach of Image Management"

My wife Pallavi and I had this incredible opportunity to meet Judith Rasband at her institute in Salt Lake City, Utah. It was extremely kind of Judith to give us an appointment on a short notice. For uninitiated in the subject of ‘Image Management’ Judith is the iconic Guru who redefined image management and gave it an identity as a profession. While Pallavi was like “Alice in the wonderland” as she was meeting the Guru of Image Management, I was simply blown away by passion and incredible depth of thinking by Judith as she explained us her work.

At a point of time she asked us a very simple question – ‘what are some of the major barriers in your surrounding when it comes to image management?’ That set me thinking and in my opinion finally everything boils down to your belief system which in turn is deep rooted in your culture / upbringing / the messaging that you have been continuously listening as you grow up.

So what are the cultural messages that I have seen around? I remember a common theme in middle class families of 70’s and 80’s -  whenever one spent more time on ‘looking better’ mostly one got the rap on the knuckles saying, ”You better focus on your studies! If you know your subjects well, it does not matter how you look.  What is going to save you in life is your education and not the looks!” While intention behind this could be noble, I always felt that there were some beliefs that were embedded in these kind of comments :

“If you know your subject well, the presentation layer just does not matter. People who do not know their stuff need to spend more time on the presentation stuff!”

Conversely, “If you are spending too much time on your looks and presentation layer, you may lack depth of  knowledge”

“Focusing on looks and presentation layer is phony – almost glossing over the real facts!”

While I am not an expert on image management, I have definitely seen a lot of super talented people suffering to achieve their full potential because they are stuck in some of the beliefs above.

Solution to this problem is reframing some of the beliefs or challenging these beliefs by showing contrast in the very culture that perpetuated these beliefs.

To the people who question the necessity of image management, I would like to draw their attention to the following situation. Especially in India, when you are meeting your prospective bride or a groom for the first time, why do you take care to dress up a notches up than your ‘normal self’ Is it not phony to do that – why not just let the hearts connect with each other?

I think if the cultural beliefs are coming in the way of making yourself presentable, it can be countered by another strong belief in the same culture and that belief is that of “Respect”.  When you meet someone special for your date, you do not ‘dress up’ because you are phony or would like to mislead the other person. You do so because that other person means something to you, it is also being respectful to the person who is special to you.

So, how about being respectful when you are meeting the world? How about putting your best foot forward so that you indicate your respect to the world instead of an arrogant “I need to be accepted the way I am because I am superior!” Once we anchor our thoughts around the belief of respect, making oneself presentable is just a few step away and if it has to work the process is always “inside out”!!

discipline and safety as foundations of creativity

One of my friends told me a lovely story of a deer. A deer with its beautiful horns and shining skin is very fond of its personality. A deer though feels that its legs are not as beautiful as its horns and feels little sad about it. When a tiger comes hunting , those very legs save the deer from getting hunted and the horns are a liability as the deer runs a huge risk of horns getting entangled in bushes while running. This story highlighted a fact that sometimes it’s the non-glamorous stuff that can be a real savior.

When it comes to ideation or creativity, words like “Discipline” and “process” look non-glamorous. I have heard many talking about creativity as a free-flowing state of mind which cannot be hampered by pre-defined rules. It always sounded ok to me till I had a very interesting experience

I was conducting an offsite for a leadership team recently. Part of the offsite was regular business reviews and I was invited as an observer for that part . One of the non-negotiable rules I set up for any meeting / discussion that I am part of is “safe learning / sharing zone” where participants agree that there is no punishment for speaking the uncomfortable facts / incidents. The rules of how we would interact during the offsite were set up right in the beginning.

During the review presentations,  one of the Business Unit Heads made a very simple statement,” I shouldn’t have accepted the target from the board when deep down I had concerns about the feasibility etc”. I could see the Chairman of the company sitting in the room getting very uncomfortable when this happened. He simply asked” Don’t you realize that you misled the board?” I could sense the situation getting very tense and suddenly the tension in the room was so thick that you could have cut it with  a knife 😊 Intuitively I jumped in and told the audience that it takes raw guts to stand there and I had never seen such brilliant honesty in admitting the shortfall in such a simple manner. The mood changed and everyone clapped for the gentleman who was presenting. With this unexpected response, the presenter had tears in his eyes.

However, the real magic happened afterwards. The atmosphere in the room became much lighter and suddenly it was “OK” to have dialogue about one’s failure / vulnerability. People became comfortable with their own vulnerabilities and ideas started flowing freely. The Chairman of the company later on told me that he had never seen his team contributing so much. I politely told him that they would always do this if they felt safer in the environment.

I think as a facilitators/ coaches we all have responsibility to stick to our process and discipline that we have laid down with the target audience. No amount of provocation and especially senior leadership intervention should sway us away from the discipline and pose a threat to safety. Many a times we allow some senior leaders to hijack the agenda when they break the rules. It is primary job of a facilitator and a coach to ensure that he / she is guardian of the process. This discipline on part of the facilitator / coach creates safety in which creativity naturally blooms 😊