Saturday, September 26, 2009

Innovation...Akshaya Patra... and .. Dr JJ Irani Live!

I was attending the 36th Annual conference of AIMA in Chennai last week. Second day morning session was interesting. This was a session on Innovation chaired by Dr JJ Irani with presentations from Akshaya Patra Foundation and NOKIA. Looked promising!
Dr Irani started the proceeding with a easy flowing introduction explaining how innovation was forced on many including TATA Steel post liberalization. In a mischievous tone he noted… before the economy opened up all had freedom to heap substandard products on customers including steel of course.
After narrating the evolution and relevance of innovation he introduced Sreedhar from Akshay Patra Foundation. Sreedhar – a career Sales professional turned philanthropist started narrating the vision called Akshay Patra – No child in India should give up education due to empty stomach!....Education alone can change financial status of a family even in a first generation of education… He narrated true story of a boy studying in one of the Government schools scoring at about 45% marks on an average…. Problem very simple …. One full meal was a luxury…never had one! As he started getting his one full meal a day – performance improved …. 90%+ in 10th and eventually working in an MNC…. Sreedhar presented some statistics on reduced drop-out ratio at schools due to Akshay Patra and it was quite touching…. Then came the innovation piece. He just ran thru the videos of how the whole machinery runs like any corporation to feed 1 million + children every day! It was amazing to see rice cooked in tons and curry by barrels in most aseptic conditions. Then he came to the “assembly line” of chapattis – production of 10,000 chapattis per hour on one assembly line - the dough kneaded without touch and then stretched like a piece of cloth in a mill – this sheet is then stamped by round moulds to cut chapattis that go for oven – Rest of the sheet of dough (after circles being cut for chapattis) is recycled again for next round…. As Sreedhar stopped his presentation there was a spontaneous applause from the audience… As Sreedhar started to move away towards his seat Dr Irani interrupted…. “Mr Sreedhar, just a minute .. just one suggestion”.. I strongly felt that after such a wonderful experience even Dr Irani should maintain the silence… but what he said after that was perhaps a glimpse of characteristics that made him Dr Irani the great… “Why don’t you just make square chapattis instead of round – that way the recycling of the dough can be almost completely avoided” … Sreedhar almost froze in his steps and as he smiled at what now looked the most obvious innovative solution…. There was another thunderous applause… even louder than the original!!!

4 comments:

  1. Round..circular to Square Chapati..thats True Innovation to have economies of Scale and better serving ..Hats off to Dr Irani ..Thanks Yogesh for posting stuff on INNOVATION.Because Innovation is the only Driver through which firm/Country, to grows benefiting Clients/Customers in long Run.

    I would like to have more things on Innovation happening in India.We do have club on Innovation in Philippines and we discuss newest thing like Kindle,E-Reader,local Innovations etc..


    Thanks
    Abhijeet
    MBA 2009
    Philippines
    +63-9064764465

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  2. HI,

    Just for your information recently "THE AKSHAYA PATRA FOUNDATION" has successfully inaugurated a new assembly line in Jaipur branch for chapatti making which can produce 40,000 chapattis every hour. An assembly line to produce square stuffed paratas (not just plain chapattis) in under R&D and you will hear good news soon.

    PH das.

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  3. This is an interesting article and I am glad to have read this one. This is the simplest example on innovation that happened on the fly over a presentation. Thanks Yogesh for sharing the same. Your blogs are quite interesting.

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  4. Interesting !!. This also brings out the point that we need external eyes and ears to guide us with insights when the going gets routine and when we get to accept status quo as the practice.

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